The Art of Explanation: Ros Atkins

One of the most effective communicators to emerge in recent years from the minefield of broadcast current affairs is the ex-DJ Ros Atkins, whose passion for getting across a brief and digestible but balanced and unhysterical account of a news story has led to his famous BBC ‘explainer’ videos, that became regularly viral through the pandemic. This account of how he and his writing team develop and create them should be of interest to everyone who cares about clear and authentic messaging.